$100/month for fresh fruits and vegetables
at no cost to you

Shop for nutritious food with your Fresh Connect Produce+ card! Use your Fresh Connect card to buy fresh, frozen, and canned fruits and vegetables at eligible grocery stores nationwide — at no cost to you.

It only takes a minute to to sign up to get your card delivered:


You can also call or text NourishedRx at 617-622-2764 or email us at freshconnect@nourishedrx.com. We're available Monday to Friday, 8 a.m. to 8 p.m. ET to help you get started.

Use your funds before the end of each month.

Your monthly amount does not roll over any unused dollars expire on the last day of the month and start fresh on the 1st. Shop early to make the most of every dollar.

Use your card to support your health.

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No guesswork. No hesitation.

Use your Fresh Connect Produce+ card like a debit card. Funds expire at the end of every month. $100 is loaded on the 1st of the month every month.

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Use it where you already shop.

Eligible grocery stores have locations nationwide.

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Fully covered by your health plan.

Your health plan covers the full cost. No fees, no enrollment paperwork, and no income reporting — your Fresh Connect card just shows up in the mail.

WHAT YOU CAN BUY

Fresh, frozen, or canned — your choice.

Your Fresh Connect Produce+ card works on a wide range of fruits and vegetables, however you like to cook.

Fresh produce

Seasonal fruits and vegetables from the produce aisle — apples, leafy greens, peppers, berries, you name it.

Frozen produce

Frozen fruits or vegetables with no added sauces or sugars. Just as nutritious, with a longer shelf life.

Canned produce

Canned fruits and vegetables. Perfect for the pantry, anytime, anywhere.

How it works

STEP 1
Confirm your address

Confirm your mailing address with us so we can send your Fresh Connect Produce+ card.

STEP 2
Get your card

Your physical Fresh Connect card arrives within 2 weeks, already loaded for the month.

STEP 3
Shop for fruits & veggies

Use your Fresh Connect card like a debit card at eligible grocery stores nationwide for fresh, frozen, or canned produce.

STEP 4
Reloaded every month

Use your balance early to make the most of your card. Funds expire at the end of every month. $100 is loaded on the 1st of the month every month — automatic, at no cost to you, as long as you stay enrolled.

Program requirements

To enroll in this program, you must:

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Be enrolled in an eligible UMass Health Plan and referred by a care manager

Confirm your mailing address or call us at 617-622-2764 between 8 a.m. and 8 p.m. ET.

Frequently Asked Questions

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Who We Support

Our Solution

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